Social media phenomenon Facebook recently launched updated Insights for Facebook Page administrators. Update brought couple of interesting features and metrics like People Talking About This, Weekly Reach and Virality.

People Talking About This and Weekly Reach

Here is what Facebook officially says:

People Talking About This is the number of unique people who have created content about your Page on Facebook in the past week. The more people that talk about your Page, the more distribution it will get. The number of people who have seen your message is displayed in Weekly Total Reach.

I’d just add, that with sufficient number of people talking about your site (30+) you’ll get insight on demographic data (age, gender…). I only wish I could see all the created stories. It would give me much better overview how visitors are reusing my content.

Virality

Facebook says something like this:

Virality measures how likely a person is to share something about your posts with their friends. This is a great indicator of the kind of posts your audience responds to.

Virality is quite useful. Just be sure it won’t make you post only certain type of content. Users will get bored soon. In same overview table, where Virality can be found you’ll see other interesting metrics like Reach, Talking about this and Engaged users for each post.

If you need more comprehensive guide to new Facebook Insight, you can grab official one here.